Client Showcase
United Faculty of Florida
USF Chapter
Evolving A Brand
The UFF: USF Chapter’s branding had a few common problems. The logo was showing its age, the website was basic and colorless, and it was all somewhat detached from their parent brand, as well as the group they represented (USF Employees).
Logo and Branding
The UFF logo had suffered some neglect over the years, and was in need of a refresher to go with their rebranding. While the overall United Faculty of Florida branding is not strongly defined, there was a common color, which was used for this update.
Borrowing from the bold and simple aesthetic, we doubled down on it with a more comfortable presentation.
Web Design & Development
Photography
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